AN ABSOLUTE PRIORITY: PRODUCT SAFETY
Master hair colorist / stylist Leonardo is proud of his intimate connection with L'Oréal, a relationship spanning five decades.
Their products are the indispensable elements to bring all of his creations to fruition, and next to their unsurpassed performance, product safety is his top reason for using L'Oréal Professionnel at the studio.
L’Oréal Founding and early years
Until the early 20th century, women who wanted to dye their hair had few product choices and fewer still that could be considered safe. That changed in 1907 when French chemist Eugène Schueller developed a dye that was both safe and effective called Auréole, which Schueller manufactured in his home and sold to local hair salons. Sales were brisk, and two years later, Schueller established the Société Française de Teintures Inoffensives pour Cheveux (French Company of Safe Inoffensive Hair Dyes), which was soon changed to L’Oréal.
Since then, the group has continuously invested in the evaluation of the safety of its products and the ingredients from which they are made. Through its constant scientific commitment, L'Oréal has contributed to progress in knowledge about toxicology*. Today, thanks especially to predictive evaluation to which the group has dedicated an ultramodern global center in 2011 in Lyon France, the teams can make very early and reliable predictions on the undesirable and beneficial effects of ingredients and products.
* the study of harmful effects of substances on an organism