ANTI-DIVERSION POLICY ARE YOU PURCHASING AUTHENTIC PRODUCTS?

As a dedicated hair professional, I feel it is my responsibility to inform the public about scams that could undermine my work and the investment of time and money you make in achieving the best results. I encourage you to watch this investigative video report to understand how purchasing professional hair products outside of authorized salons can jeopardize your hair, finances, and overall health. These products, often found in grocery stores and drugstores, may be old, contaminated, or counterfeit, and can be10-20% more expensive than at salon prices. To report any diversion of L’Oréal Professionnel Products, please call 1-800-503-3997 or email NoDivert@support.lorealusa.com.

WHAT IS DIVERSION AND HOW DOES IT AFFECT YOU? Diversion occurs when products are sold in unaothorized locations. Genuine L'Oréal Professionnel products are available through Authorized Consultant Salons. Unfortunately, diverted products may be found in drugstores, online, or discount retailers, posing potential health risks due to counterfeiting or expired formulas. Moreover, these products can be more costly than those purchased directly from a salon. Diversion undermines the stylist relationship and the professional recommendations essential to achieving optimal hair care.

WHAT CAN YOU DO TO HELP STOP DIVERSION? If you encounter L'Oréal Professionnel products being sold outside of authorized salons, please report the location to the L'Oréal Diversion Hotline at 800-503-3997 or email NoDivert@aol.com Your information will assist in their investigation.

UNAUTHORIZED SALES OUTLETS INCLUDE:  Retailers - Mass Discount Stores - Drugstores - Grocery Stores - Unauthorized Websites

WHAT IS L’OREAL PROFESSIONNEL DOING TO COMBAT DIVERSION? L'Oréal Professionnel is committed to protecting its salons and ensuring consumers receive only high-quality products tailored to their hair needs. Strategies developed by a former FBI agent guide the anti-diversion program, which includes exclusive product coding to trace distribution and regular sampling of unauthorized retail outlets. If you need to report a diversion or brand protection issue, please reach out to our Brand Protection Department at NoDivert@support.lorealusa.